Review of CRM systems - TOP of the most popular solutions for all types of business

 





A customer relationship management (CRM) system allows you to spend fewer resources on routine business tasks. This is possible thanks to the automation of the processes of the sales department, marketing and technical support.

In this article, we have collected the most popular CRM systems: both universal and niche (medicine, education, jurisprudence, and more). For your convenience, we have added filters by price, availability of the Russian version, size of the business and availability of a demo period. Moreover, in the articles you will find the comments of opinion leaders about different CRM systems.

Main features:

  • automatic registration of applications from all sources - from the form on the website to the call and message in the messenger;
  • integration with mailing services, landing pages, social networks, telephony, Google Analytics;
  • open API;
  • mobile application adapted for full-fledged work from a smartphone;
  • reliability and security with the ability to restrict access rights to different users.

Pipedrive

A cloud-based small business CRM created by experienced sales managers in 2010. Now the system is fully operational in 140 countries of the world. The functionality is focused primarily on sales management, marketing, collaboration and reporting. However, the functionality lacks the ability to integrate with accounting, so there is no documentary support for sales. When working with clients, invoicing and contract management will be difficult.

The system is not suitable for large companies due to the lack of a full sales cycle from collecting the first customer information to after-sales service. However, for small and medium-sized businesses, this is a good option with an acceptable cost and a good level of user data security.

Main features:

  • easy customization and fast implementation;
  • more than 150 applications and integrated modules to customize the program to fit your needs;
  • focus on completing deals;
  • synchronization with mail services;
  • detailed and understandable reporting for analytics of results and sales process;
  • simple and intuitive interface;
  • high level of data security and regular backups.

Expert opinion on Pipedrive

Cloud-based information collection system for personalized customer communication based on tickets. Ideal solution for organizing support services.

The software includes an integrated customer support system, online chat, analytics and reports, sales automation, etc. For the convenience of communicating with customers, the creation of personal tickets is provided. In online chat, you can use a chat bot, analyze communication productivity based on reports on chats and agents. Thanks to Zendesk Sell, it will be possible to keep the context of all correspondence with the client, receive push notifications, and create lists of target customers.

Main features:

  • complete data security thanks to multi-level authentication and the ability to create backups in several places at once;
  • flexible functionality and the ability to expand it through its own application store for integration;
  • gamified customer classification;

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